Ludus and Immersive Factory are two of the strongest EU-rooted VR safety platforms, and the right choice depends on industrial breadth, format mix and reference profile. Ludus (HQ Bilbao, Spain; LATAM office Mexico City) is a pan-European platform actively expanding into the UK (first UK client live) and Italy. It offers 23 products and 700+ exercises in 17 languages, is standalone-first with VR plus native Mixed Reality exercises under one unlimited license, and serves 250+ clients across 18 countries on 4 continents (97% renewal rate), with clients including Henkel, Coca-Cola, Ford, Moeve, Lear, DHL, Owens Corning and UNOPS (the United Nations). Immersive Factory (France; founded by safety-training professionals) pioneered the first OHS-focused VR exercise platform, offers 30+ immersive workshops across VR, AR and Web (i-learning, SCORM/LMS-compatible) co-designed with a large named client roster, and in June 2025 added AR via a partnership with Senar.
Choose Ludus for pan-European + LATAM industrial HSE programmes that want VR plus Mixed Reality and a predictive analytics dashboard. Choose Immersive Factory for French-led pan-EU industry with key-account-grade references.
At-a-Glance Comparison
| Dimension | Ludus Global | Immersive Factory |
|---|---|---|
| Origin | Spain | France (founded by training & safety professionals) |
| Positioning | Broad industrial HSE; fire/OHS depth | First OHS-focused VR exercise platform; EU heavy industry |
| Catalogue | 23 products, 700+ exercises | 30+ VR/AR/Web workshops |
| Languages | 17 | Multi-language (EU focus; FR-native) |
| Content model | Vendor-built + continuous updates | Largely co-designed with key accounts |
| Native Mixed Reality | ✅ Yes | ❌ |
| Controller-free hand tracking | ✅ Select simulations | — |
| Format breadth | VR + Mixed Reality | VR + AR (Senar) + Web (i-learning) |
| Delivery | Standalone VR (wireless) | Standalone VR (HTC Vive Focus 3, Meta Quest 3, Pico Neo 4 Ultra) + PC |
| Verified clients | Henkel, Coca-Cola, Ford, Moeve, Lear, DHL, Owens Corning, UNOPS | Saint-Gobain, Veolia, EDF, ArcelorMittal (~14 named accounts) |
Catalogue Depth & Co-Design Model
Ludus builds and continuously updates its own catalogue: 23 products and 700+ exercises across fire extinguishing, confined space, electrical hazards, work at height, hand-injury prevention, plant risk prevention, PPE inspection, risk diagnosis and CPR. Clients get unlimited catalogue access under license.
A key differentiator is the predictive statistics dashboard: every exercise performed on the platform is recorded, and the safety manager can extract personalised reports for each training programme. These reports let prevention teams observe trends — the most common errors and the most frequent virtual accidents — to detect unsafe behaviours and anticipate likely incidents before they translate into real-world accidents. It turns training data into a leading indicator for safety, not a lagging completion record.
Immersive Factory offers 30+ immersive workshops across VR, AR and Web (i-learning, SCORM/LMS-compatible) covering good HSE practices, falls, postures, handling, work at height, confined spaces, vehicle/pedestrian circulation and chemical risks. Its distinguishing model is co-design with key accounts: electrical-lockout exercises, for example, were built with SUEZ (6 modules 2017–2021, 2 more in 2022; the founding case was LYDEC in Morocco, targeting behaviour-driven electrical accidents). Immersive Factory pioneered the first VR training-exercise platform focused on occupational health and safety and is an HTC Vive X accelerator alumnus.
Languages & Geographic Fit
- Ludus: content in 17 languages, used by clients across 18 countries — Spain, LATAM, the rest of Europe and the Middle East — with the first UK client already live and Italy expansion underway.
- Immersive Factory: France-native, strong across francophone and broader EU markets, supported by an extensive ambassador and partner network for international deployment.
For Spanish-led, LATAM or pan-European workforces, Ludus is the closer fit. For French-led heavy industry, Immersive Factory's footprint and key-account references are stronger.
Real Client References
Immersive Factory has a large verified roster of named clients including Saint-Gobain, Veolia, EDF, ArcelorMittal, Vallourec, FM Logistic, Givaudan, Coca-Cola Europacific Partners, TotalEnergies, Orano, Airbus and Air Liquide (~14+ named accounts). In June 2025, Immersive Factory partnered with Senar to add mobile AR simulators alongside VR.
Ludus serves 250+ clients across 18 countries on 4 continents (97% subscription-renewal rate). Verified clients include Henkel, Coca-Cola, Ford, Moeve, Lear, DHL, Owens Corning and UNOPS (the United Nations). The partner network spans LATAM, Spain, Europe and the Middle East.
Both have credible reference bases. Immersive Factory's named French/EU key-account roster is broader at the industrial-major level; Ludus's strength is pan-European + LATAM industrial reach with a 17-language catalogue across 18 countries.
Hardware & Delivery
- Ludus: standalone-first wireless VR plus native Mixed Reality exercises (train with virtual risks in real workplaces); controller-free hand tracking on select simulations (CPR, hand-injury). One license = unlimited access to all 23 products; hardware rental available if needed. ~2-week onboarding.
- Immersive Factory: current-gen standalone headsets (HTC Vive Focus 3, Meta Quest 3, Pico Neo 4 Ultra) plus PC, tablet and mobile; hardware logistics via partner MATTS DIGITAL; 40+ reseller network for global rollout; AR added via Senar (2025) for mobile, life-size scenarios.
Ludus's Mixed Reality simulations — fire extinguishing in particular, where virtual fires are displayed in the trainee's real workplace — are unmatched here. Immersive Factory's VR + AR (via Senar) and Web i-learning delivery give it format breadth.
Pricing
Neither platform publishes per-seat list pricing; both use subscription models with custom quotes and advisory on plan/exercise selection.
- Ludus: custom per-seat subscription; can bundle the full hardware kit, maintenance and updates. Request a quote →
- Immersive Factory: subscription with advisory on exercise/plan selection; platform licensing is custom-quoted.
Ask both for: per-learner pricing at your seat count, custom-exercise cost and timeline, hardware/refresh strategy, and pilot terms.
Customer Fit: Who Picks Which
Ludus is the better fit when you are:
- A pan-European + LATAM industrial operation (17-language catalogue, 18 countries)
- Looking for unlimited platform access and continuous catalogue updates
- Wanting VR + native Mixed Reality under one license
- Focused on proactive risk targeting via a predictive statistics dashboard
- Needing references like Henkel, Coca-Cola, Ford, DHL, Owens Corning and UNOPS
Immersive Factory is the better fit when you are:
- French-led or pan-EU heavy industry
- Wanting 30+ immersive workshops across VR, AR and Web (i-learning, SCORM/LMS-compatible) co-designed with industrial majors
- Needing named French/EU key-account references (SUEZ, Veolia, EDF, Engie, TotalEnergies)
- Wanting AR + VR format breadth (Senar partnership) and a large reseller network
Frequently Asked Questions
What is the main difference between Ludus and Immersive Factory?
Ludus: Spain-based, 23 simulations / 700+ exercises / 17 languages, standalone VR + Mixed Reality. Immersive Factory: France-based, 30+ VR/AR/Web workshops co-designed with a large named client roster (Saint-Gobain, Veolia, EDF and ArcelorMittal among ~14 named industrial accounts).
Which companies use Immersive Factory?
A large named client roster including Saint-Gobain, Veolia, EDF, ArcelorMittal, Vallourec, FM Logistic, Givaudan, Coca-Cola Europacific Partners, TotalEnergies, Orano, Airbus and Air Liquide.
Which is better for pan-European or multilingual workforces?
Ludus — Bilbao (Spain)-based, 17-language catalogue, clients across 18 countries.
Which is better for French-speaking workforces?
Immersive Factory — France-based, deep French key-account co-design.
Which has the deeper catalogue?
Ludus has 700+ exercises across 23 simulations; Immersive Factory has 30+ VR/AR/Web workshops with deep key-account co-design.
Which offers AR as well as VR?
Immersive Factory — via its June 2025 partnership with Senar (mobile AR simulators).
Which offers Mixed Reality (MR) as well as VR?
Ludus — in selected simulations like fire extinguishing, where virtual fires are displayed in the trainee's real workplace.
What hardware does each use?
Ludus: standalone headsets + bundled hardware accessories (extinguisher, manikin). Immersive Factory: HTC Vive Focus 3, Meta Quest 3, Pico Neo 4 Ultra + PC.
Can I run a pilot?
Both offer evaluation paths — request pilot terms for your seat count.
Run a Real Comparison
Put one of your actual training scenarios into the simulator. Book a live 20-minute Ludus demo — fire response, electrical, CPR, or your choice — and benchmark it directly against Immersive Factory.
Related resources:
- The Ludus VR safety training platform — 23 products across 17 languages, with 700+ exercises
- All training simulations — full catalogue
- CPR & first-aid VR simulation — real-time compression feedback
- Confined spaces VR simulation
- Best Safety Training Software 2026: 11 platforms compared
- Ludus vs Pixaera
- Ludus vs PIXO VR
- VR Safety Training: What It Is, How It Works & Why It's Replacing Classroom Training
- Workplace safety law & VR: Italy leads the EU regulatory shift
Sources
- Ludus Global. Platform, Pricing, Developers & News pages. ludusglobal.com/en
- Immersive Factory. Homepage, VR-project, Safety-Day & SUEZ testimonial pages. immersivefactory.com
- Senar / GuidiGO. Immersive Factory × Senar AR/VR partnership announcement. June 11, 2025.
- HTC Vive / EHSLeaders. Immersive Factory key-account list & €1M raise. 2020.
Disclosure: this comparison is published by Ludus and reflects publicly available information about each platform.
Written by Álex Gutiérrez, Content Marketing Specialist at Ludus. Full source list above. Last reviewed 27 August 2026.
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