Ludus and Immersive Factory are two of the strongest EU-rooted VR safety platforms, and the right choice depends on industrial breadth, format mix and reference profile. Ludus (HQ Bilbao, Spain; LATAM office Mexico City) is a pan-European platform actively expanding into the UK (first UK client live) and Italy. It offers 23 products and 700+ exercises in 17 languages, is standalone-first with VR plus native Mixed Reality exercises under one unlimited license, and serves 250+ clients across 18 countries on 4 continents (97% renewal rate), with clients including Henkel, Coca-Cola, Ford, Moeve, Lear, DHL, Owens Corning and UNOPS (the United Nations). Immersive Factory (France; founded by safety-training professionals) pioneered the first OHS-focused VR exercise platform, offers 30+ immersive workshops across VR, AR and Web (i-learning, SCORM/LMS-compatible) co-designed with a large named client roster, and in June 2025 added AR via a partnership with Senar.
Choose Ludus for pan-European + LATAM industrial HSE programmes that want VR plus Mixed Reality and a predictive analytics dashboard. Choose Immersive Factory for French-led pan-EU industry with key-account-grade references.
At-a-Glance Comparison
| Dimension | Ludus Global | Immersive Factory |
|---|---|---|
| Origin | Spain | France (founded by training & safety professionals) |
| Positioning | Broad industrial HSE; fire/OHS depth | First OHS-focused VR exercise platform; EU heavy industry |
| Catalogue | 23 products, 700+ exercises | 30+ VR/AR/Web workshops |
| Languages | 17 | Multi-language (EU focus; FR-native) |
| Content model | Vendor-built + continuous updates | Largely co-designed with key accounts |
| Native Mixed Reality | ✅ Yes | ❌ |
| Controller-free hand tracking | ✅ Select simulations | — |
| Format breadth | VR + Mixed Reality | VR + AR (Senar) + Web (i-learning) |
| Delivery | Standalone VR (wireless) | Standalone VR (HTC Vive Focus 3, Meta Quest 3, Pico Neo 4 Ultra) + PC |
| Verified clients | Henkel, Coca-Cola, Ford, Moeve, Lear, DHL, Owens Corning, UNOPS | Saint-Gobain, Veolia, EDF, ArcelorMittal (~14 named accounts) |
Catalogue Depth & Co-Design Model
Ludus builds and continuously updates its own catalogue: 23 products and 700+ exercises across fire extinguishing, confined space, electrical hazards, work at height, hand-injury prevention, plant risk prevention, PPE inspection, risk diagnosis and CPR. Clients get unlimited catalogue access under license.
A key differentiator is the predictive statistics dashboard: every exercise performed on the platform is recorded, and the safety manager can extract personalised reports for each training programme. These reports let prevention teams observe trends — the most common errors and the most frequent virtual accidents — to detect unsafe behaviours and anticipate likely incidents before they translate into real-world accidents. It turns training data into a leading indicator for safety, not a lagging completion record.
Immersive Factory offers 30+ immersive workshops across VR, AR and Web (i-learning, SCORM/LMS-compatible) covering good HSE practices, falls, postures, handling, work at height, confined spaces, vehicle/pedestrian circulation and chemical risks. Its distinguishing model is co-design with key accounts: electrical-lockout exercises, for example, were built with SUEZ (6 modules 2017–2021, 2 more in 2022; the founding case was LYDEC in Morocco, targeting behaviour-driven electrical accidents). Immersive Factory pioneered the first VR training-exercise platform focused on occupational health and safety and is an HTC Vive X accelerator alumnus.
Languages & Geographic Fit
- Ludus: content in 17 languages, used by clients across 18 countries — Spain, LATAM, the rest of Europe and the Middle East — with the first UK client already live and Italy expansion underway.
- Immersive Factory: France-native, strong across francophone and broader EU markets, supported by an extensive ambassador and partner network for international deployment.
For Spanish-led, LATAM or pan-European workforces, Ludus is the closer fit. For French-led heavy industry, Immersive Factory's footprint and key-account references are stronger.
Real Client References
Immersive Factory has a large verified roster of named clients including Saint-Gobain, Veolia, EDF, ArcelorMittal, Vallourec, FM Logistic, Givaudan, Coca-Cola Europacific Partners, TotalEnergies, Orano, Airbus and Air Liquide (~14+ named accounts). In June 2025, Immersive Factory partnered with Senar to add mobile AR simulators alongside VR.
Ludus serves 250+ clients across 18 countries on 4 continents (97% subscription-renewal rate). Verified clients include Henkel, Coca-Cola, Ford, Moeve, Lear, DHL, Owens Corning and UNOPS (the United Nations). The partner network spans LATAM, Spain, Europe and the Middle East.
Both have credible reference bases. Immersive Factory's named French/EU key-account roster is broader at the industrial-major level; Ludus's strength is pan-European + LATAM industrial reach with a 17-language catalogue across 18 countries.
Hardware & Delivery
- Ludus: standalone-first wireless VR plus native Mixed Reality exercises (train with virtual risks in real workplaces); controller-free hand tracking on select simulations (CPR, hand-injury). One license = unlimited access to all 23 products; hardware rental available if needed. ~2-week onboarding.
- Immersive Factory: current-gen standalone headsets (HTC Vive Focus 3, Meta Quest 3, Pico Neo 4 Ultra) plus PC, tablet and mobile; hardware logistics via partner MATTS DIGITAL; 40+ reseller network for global rollout; AR added via Senar (2025) for mobile, life-size scenarios.
Ludus's Mixed Reality simulations — fire extinguishing in particular, where virtual fires are displayed in the trainee's real workplace — are unmatched here. Immersive Factory's VR + AR (via Senar) and Web i-learning delivery give it format breadth.
Pricing
Neither platform publishes per-seat list pricing; both use subscription models with custom quotes and advisory on plan/exercise selection.
- Ludus: custom per-seat subscription; can bundle the full hardware kit, maintenance and updates. Request a quote →
- Immersive Factory: subscription with advisory on exercise/plan selection; platform licensing is custom-quoted.
Ask both for: per-learner pricing at your seat count, custom-exercise cost and timeline, hardware/refresh strategy, and pilot terms.
Customer Fit: Who Picks Which
Ludus is the better fit when you are:
- A pan-European + LATAM industrial operation (17-language catalogue, 18 countries)
- Looking for unlimited platform access and continuous catalogue updates
- Wanting VR + native Mixed Reality under one license
- Focused on proactive risk targeting via a predictive statistics dashboard
- Needing references like Henkel, Coca-Cola, Ford, DHL, Owens Corning and UNOPS
Immersive Factory is the better fit when you are:
- French-led or pan-EU heavy industry
- Wanting 30+ immersive workshops across VR, AR and Web (i-learning, SCORM/LMS-compatible) co-designed with industrial majors
- Needing named French/EU key-account references (SUEZ, Veolia, EDF, Engie, TotalEnergies)
- Wanting AR + VR format breadth (Senar partnership) and a large reseller network
Frequently Asked Questions
What is the main difference between Ludus and Immersive Factory?
Ludus: Spain-based, 23 simulations / 700+ exercises / 17 languages, standalone VR + Mixed Reality. Immersive Factory: France-based, 30+ VR/AR/Web workshops co-designed with a large named client roster (Saint-Gobain, Veolia, EDF and ArcelorMittal among ~14 named industrial accounts).
Which companies use Immersive Factory?
A large named client roster including Saint-Gobain, Veolia, EDF, ArcelorMittal, Vallourec, FM Logistic, Givaudan, Coca-Cola Europacific Partners, TotalEnergies, Orano, Airbus and Air Liquide.
Which is better for pan-European or multilingual workforces?
Ludus — Bilbao (Spain)-based, 17-language catalogue, clients across 18 countries.
Which is better for French-speaking workforces?
Immersive Factory — France-based, deep French key-account co-design.
Which has the deeper catalogue?
Ludus has 700+ exercises across 23 simulations; Immersive Factory has 30+ VR/AR/Web workshops with deep key-account co-design.
Which offers AR as well as VR?
Immersive Factory — via its June 2025 partnership with Senar (mobile AR simulators).
Which offers Mixed Reality (MR) as well as VR?
Ludus — in selected simulations like fire extinguishing, where virtual fires are displayed in the trainee's real workplace.
What hardware does each use?
Ludus: standalone headsets + bundled hardware accessories (extinguisher, manikin). Immersive Factory: HTC Vive Focus 3, Meta Quest 3, Pico Neo 4 Ultra + PC.
Can I run a pilot?
Both offer evaluation paths — request pilot terms for your seat count.
Run a Real Comparison
Put one of your actual training scenarios into the simulator. Book a live 20-minute Ludus demo — fire response, electrical, CPR, or your choice — and benchmark it directly against Immersive Factory.
Related resources:
- The Ludus VR safety training platform — 23 products across 17 languages, with 700+ exercises
- All training simulations — full catalogue
- CPR & first-aid VR simulation — real-time compression feedback
- Confined spaces VR simulation
- Best Safety Training Software 2026: 11 platforms compared
- Ludus vs Pixaera
- Ludus vs PIXO VR
- VR Safety Training: What It Is, How It Works & Why It's Replacing Classroom Training
- Workplace safety law & VR: Italy leads the EU regulatory shift
Sources
- Ludus Global. Platform, Pricing, Developers & News pages. ludusglobal.com/en
- Immersive Factory. Homepage, VR-project, Safety-Day & SUEZ testimonial pages. immersivefactory.com
- Senar / GuidiGO. Immersive Factory × Senar AR/VR partnership announcement. June 11, 2025.
- HTC Vive / EHSLeaders. Immersive Factory key-account list & €1M raise. 2020.
Disclosure: this comparison is published by Ludus Global and reflects publicly available information about each platform as of May 2026.
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